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Bumper Car Fun

Official TikTok Partner

Case Studies

0%

Client Retention

0b+

Views Delivered

0+

Brands Scaled

$0m+

Revenue Generated

FASHION: UrbanThread Co.

CPA ↓ 25% • ROAS 3.8x • 6 evergreen winners • 30-day revenue ↑ 42%

Overview:
UrbanThread Co. sells premium streetwear (tees, hoodies, joggers) with an AOV of US$85 and a primary audience in North America. Prior TikTok efforts drove views but stalled at add-to-cart.
Goals: reduce CPA, stabilize ROAS, and prove TikTok Shop can convert without deep discounting.
Constraints: limited inventory turnover, spring/summer seasonality, and 48-hour creative approvals.
Success metrics: CPA, first-purchase ROAS, TikTok Shop orders, and assisted revenue over 30 / 60 / 90 days.

Strategy:

  • TikTok Partners mapped creative hooks across pain (fit/quality worries), pleasure (feel/look), proof (reviews / UGC), and persona (style tribes).

  • Produced 18–24 edits weekly, 2–3 cuts per hook. Posted organically, then lifted winners via Spark Ads; used non-Spark for prospecting; drove traffic through product-tagged TikTok Shop posts.

  • Tightened PDP with UGC blocks and size clarity; ran bi-weekly LIVE try-ons. Iterated weekly using retention graphs and comment sentiment.


Creative angles to replicate

  • POV try-on + “true-to-size” check

  • Real review stitch with side-by-side fit

  • “From cart to closet” unbox + first wear

  • Fabric and stitch close-up for authenticity
     

Outcome

  • CPA fell 25% and first-purchase ROAS rose to 3.8x within 30 days.

  • Seven posts became evergreen ads (5–8 week lifespan).

  • TikTok Shop drove 28% of tracked revenue with 20% higher conversion on size-clarified PDPs.

  • LIVE sessions averaged 1.2 K peak viewers and a 7% buy rate on bundles.


What changed: fewer returns, faster size decisions, and a content library that keeps paying off.

BEAUTY: GlowLab Skin

New-customer CPA ↓ 30% • Shop CVR 4.5% • Repeat ↑ 22% in 60 days

Overview:
GlowLab Skin, a clean skincare brand (AOV US$68), faced ad fatigue and rising CPAs from over-polished assets.
Objectives: acquire profitably, prove in-app checkout, and build a repeat engine around hero SKUs.
Measurement: new-customer CPA, Shop CVR, assisted revenue, and 60-day repeat purchase.

Strategy:

  • TikTok Partners built an angle matrix around problem/solution, texture demos, ingredient credibility, and “routine maths.”

  • ​Launched ~20 hooks, 40 edits in week one; used comment objections for version two scripts.

  • Spark-boosted top organics, layered Video Shopping Ads, and activated a creator affiliate program with transparent codes + fast payouts.

  • Optimized PDPs with looped demos, routine stacks, and “will it break me out?” FAQ.


Creative angles to replicate

  • 10-second cleanse test on a white towel

  • Derm-style “what this does/doesn’t” breakdown

  • Cost-per-use vs premium comps

  • “Routine stack” carousel for cross-sell


Outcome

  • New-customer CPA ↓ 30%, Shop CVR 4.5%, repeat ↑ 22% at day 60.

  • Three creator posts drove 18% of month-one revenue once Sparked.

  • FAQ block cut pre-checkout exits by 12%.


What changed: fewer “is this for me?” questions, faster first buys, predictable weekly winner cadence.

HOME & LIVING: NestEase

Revenue ↑ 55% • Payback 10 days • LIVE sales 180 units / session

Overview:
NestEase sells smart home and kitchen gadgets (AOV US$120). Search ads performed well while social lagged.
Goal: make TikTok a reliable second channel, prove LIVE commerce lift, reduce sale event dependence.
Constraints: limited inventory, seasonality, and demo complexity.

Strategy:

  • ​TikTok Partners opened with “show, don’t tell” demos — problem in 2 s, fix in 5, proof by 10.

  • Produced 12–18 edits from 4–6 hooks, alternating pace. Sparked top performers, ran non-Spark for prospecting, and Shop Ads for tagged clips.

  • Built a weekly LIVE run-of-show (host cues, side-by-side tests, bundles). PDPs added comparison charts + user clips; affiliates got briefs and on-time payouts.


Creative angles to replicate

  • “I thought I didn’t need this… until” narrative

  • Side-by-side time-saved test

  • Comment-driven myth-bust (“does it scratch?”)

  • Reverse demo — without vs with the product


Outcome

  • Revenue ↑ 55% in 90 days with payback at 10 days.

  • Three hooks became evergreen while CPMs remained stable.

  • LIVE sessions averaged 180 units sold and 14% add-to-cart on bundles.

  • TikTok Shop in-app flow cut drop-off 18% vs off-site.


What changed: predictable weekly sales from content, not campaigns, and ops that keep pace.

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